October 12, 2006 | Read Time: 1 minute
NEW BOOKS
The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy
edited by Marc Benioff and Carlye Adler
Corporate philanthropy is growing, both in the amount of money given away each year and in the commitment by businesses, write Mark Benioff and Carlye Adler.
Mr. Benioff, chief executive officer of Salesforce.com, and Ms. Adler, a freelance reporter, have collected essays by 18 chief executives and chairmen of large, multinational companies — including Dell, GlaxoSmithKline, Hasbro, and Starbucks — that discuss their companies’ philanthropic philosophy, experiences, and programs.
John Morgridge, chairman emeritus of Cisco Systems, the computer-hardware company, says, “It’s so much more than just money that makes an impact. … It’s the collective resources of the company including our employees’ expertise and time, our products and technology, and our global reach that can make a difference.”
Mr. Morgridge offers five practical approaches companies can use to maximize the benefits of their giving. “When choosing a nonprofit in which to invest,” he says, “assess your choice as carefully as you would a stock-market investment.”
Publisher: McGraw-Hill Companies, 2 Penn Plaza, New York, N.Y. 10121; (877) 833-5524; fax (614) 759-3749; http://www.mcgraw-hill.com; 297 pages; $27.95; ISBN 0-07-148151-6.
