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The Importance of Using Data Over Anecdotes

November 9, 2006 | Read Time: 1 minute

NEW BOOKS

Good Stories Aren’t Enough: Becoming Outcomes-Driven in Workforce Development, by Martha A. Miles, argues that nonprofit managers need to base their decisions on data rather than anecdotal evidence. Illustrated with examples from nonprofit organizations that are “outcomes-driven” — meaning they use data analysis to track performance, share information, and recruit donors — the book describes how and why organizations should refine their measurements of program performance, how to discuss data results, keeping up on technology, and challenges charities may face when shifting their focus from “good stories” to data analysis.

Publisher: Public/Private Ventures, 2000 Market Street, Suite 600, Philadelphia, Pa. 19103; (215) 557-4400; fax (215) 557-4469; http://www.ppv.org; 48 pages; $10, or available free for download on the organization’s Web site.


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