Tools to Help Nonprofit Groups Create Web Sites, Newsletters, and Magazines

NEW BOOKS

Every Nonprofit’s Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read
by Cheryl Woodard and Lucia Hwang

Well-crafted publications can help nonprofit groups create a sense of community, educate or inspire readers, raise money, or provide information not otherwise available, write Cheryl Woodard, a publishing-business consultant, and Lucia Hwang, a journalist.

Many organizations, however, do not have experienced writers or editors on their staff, and their newsletters, Web sites, and magazines can suffer for it. The authors offer a guidebook to help charities investigate, write, design, edit, publish, and distribute useful, interesting stories and resources.

The book covers the basics of creating a publication — figuring out its purpose and mission, coming up with stories, crafting a publishing schedule, adhering to ethical guidelines, and finding a printer or Web server.

Ms. Woodard and Ms. Hwang also discuss more-advanced details of publishing, such as shielding writers from undue influence by donors or board members, creating a design template, integrating chat rooms and forums on a Web site, and drawing up contracts for freelance writers.

The book comes with a CD-ROM that includes customizable calendars, agreements, and other documents, as well as tax forms and checklists that are mentioned in the book.

Publisher: Nolo, 950 Parker Street, Berkeley, Calif. 94710; (800) 728-3555; fax (800) 645-0895; http://www.nolo.com; 440 pages; $29.99; ISBN 1-4133-0658-6.