Kenyans Text for Famine Relief
The Kenyans for Kenya campaign is raising money via cellphone to aid victims of that country’s famine
By NICOLE WALLACE
Features Editor
Nonprofit Experts Counsel Caution as Fears of Double-Dip Recession Grow
Charities fear donations will drop and endowments will falter as the economic recovery sputters, but experts say it’s not time to panic.
By Holly Hall
Contributor
Most Charities Still Do Not Raise Much Money Via Social Media
Only one big nonprofit has raised more than $1-million through social networks, a Chronicle survey finds, but dozens are experimenting with ways to seek donations.
By Raymund Flandez
Contributor
Social-Media Campaign Honors Mothers—and Draws Aid for Female Activists
The charity Epic Change’s campaign provided a memorable and creative way to celebrate a holiday and raise money.
By Raymund Flandez
Contributor
A Contest Raises a Charity’s Profile
After an advocacy charity started an ambitious drive to seek Facebook followers, it was able to respond fast to an offer from the comedian Ellen DeGeneres to participate in a text-message campaign.
By Derek Lieu
Contributor
Aid Group Scores Hit With Mafia Wars Online Game Tie-In
Direct Relief International used a Facebook game to spur supporters to “buy” imaginary items and finance relief work.
By Derek Lieu
Contributor
In New Orleans, a Volunteer Group Gets Creative to Keep City Residents Safe
The group is pressing the city to install large, colorful artworks to show people where to go in case of emergencies that threaten residents’ safety.
By NICOLE WALLACE
Features Editor
Bernadine P. Healy, Red Cross Chief and Leader in Women’s Health Research
The former head of the National Institutes of Health, Dr. Healy resigned from the Red Cross under pressure soon after the 2001 terrorist attacks.
By NICOLE WALLACE
Features Editor
Nature Conservancy Emphasizes Relationships, Online and Off
The organization uses social media to arrange in-person events, such as picnics held around the world on Earth Day.
By Derek Lieu
Contributor
Group-Buying Site Matches Campaign Donations
The SickKids Foundation, in Toronto, raised $60,000 by participating in a drive with a company that offers online discounts.
By cody.switzer
Contributor
Online Board Game and Other Features Aid March of Dimes on Facebook
The March of Dimes added a competitive and fun element to fund raising by creating its own Facebook application.
By cody.switzer
Contributor
A Massage Chain Rewards Social-Network Activity
A California food bank earned money every time a follower spread the word about its work on Facebook, Twitter, and elsewhere.
By cody.switzer
Contributor
Disease Charity Motivates Supporters on Facebook
The National Multiple Sclerosis Society offers an array of social-network tools to help participants in walkathons, bikeathons, and other events raise money.
By Raymund Flandez
Contributor
A Celebrity’s Boost on Twitter Aids Atlanta Hospital
People who followed a professional golfer’s tweets were given a chance to win prizes if they made a gift to support health care for children.
By Raymund Flandez
Contributor
Pet Contest Raises Big Money on Facebook
The Humane Society of the United States recruits donors by urging them to participate in an online contest to spotlight their animals.
By Raymund Flandez
Contributor
How Every Worker Can Show Off a Charity’s Mission
Conservation International gives its workers a conversation starter by putting images of its work on business cards.
By SUE LALUMIA
Contributor