How a Change in Format Led a Flagging Gala to 17 Years of Success
Converting a black-tie soiree to an awards event recognizing clients, volunteers, and donors paid off for New York Cares.
By Michelle Gienow
Contributor
Legacy Charity Walks and Runs Are Stumbling, New Report Says
Stiff competition from exotic events like the “Tough Mudder” obstacle race appears to be draining revenue from many of the biggest names in traditional athletic fundraising.
By Drew Lindsay
Senior Editor, Special Projects
Lance Armstrong Signs Up to Ride in Livestrong Fundraiser
The former cycling champion has registered to take part in October’s Livestrong Challenge, returning after three years to the marquee fundraising event for the cancer charity he founded and left in disgrace, writes the Associated Press.
Coldplay Star Makes 15-Year Pledge to Curate Benefit Shows
Chris Martin committed to using his considerable connections in rock and pop music to curate festivals put on by the activist group Global Citizen to spur anti-poverty work, writes the Associated Press.
Report Questions Events Charity Led by Eva Longoria’s Friends
An investigation by The Hollywood Reporter raises financial questions about a network of nonprofit organizations and for-profit firms headed by close friends of the actress and activist who put on star-studded charity galas around the world.
Colorado Symphony Enjoys 1-Year Fundraising High
Four marijuana-friendly events generated $250,000 for the Denver-based performing-arts organization, but few nonprofits are following suit.
By Megan O’Neil
Contributor
Sidewalk Sleep-Outs Connect Wealthy With Homeless
Covenant House’s expanding marquee event raises funds and helps find employment for the 1,900 young people in 27 cities the organization shelters every night.
By Megan O’Neil
Contributor
NPR Attracts the Young by Inviting Their Ideas
Generation Listen holds events to involve millennials in public radio, invite their feedback, and spread the word among their peers.
By Michelle Gienow
Contributor
Fastest-Growing Athletic Fundraisers Focus on Loyal Donors
Charities are finding meaningful ways to connect athletes with a cause and enlisting retailers to boost giving.
By Raymund Flandez
Contributor
Cyclists Rack Up $37-Million for Cancer Research
The Dana-Farber Cancer Institute sought out students and young professionals to bolster donations and asked all participants to raise money from friends and family members.
By Holly Hall
Contributor
Smart Ways to Attract Money and Friends by Creating Fun Events
When charities blend their missions into fundraising events, like walkathons and “artathons,” they often attract loyal and generous supporters.
By Michelle Gienow
Contributor
Tree lovers take to their bicycles to raise money to protect trees in American cities, and increase donations even in the bad economy.
By Raymund Flandez
Contributor
Making the Mission Part of a Fund-Raising Gala
The Natural Resources Defense Council taught donors about the carbon emissions used to prepare the dinners they were eating at a benefit.
By Holly Hall
Contributor
Don’t Give Up on Donors Who Can’t Give Now
A Seattle cancer center is holding events to connect its supporters with its scientific mission but assuring people that it understands if the bad economy has deterred their giving.
By Raymund Flandez
Contributor
Stop Running Events That Cost Too Much
Nonprofits are cutting back on lavish events and replacing them with intimate gatherings.
By Raymund Flandez
Contributor
Are Marathon Events Worth the Effort for Charities?
As walkathons and other events have become more popular with charities, the stakes are getting higher to make events stand out--and that is leading to new questions about how cost-efficient they are, reports Smart Money.